Founder and MD of Do You Vintage?, Julie Ricketts, is a vintage enthusiast and collector, with experience of working in the heritage, financial and education sectors.
What started as a hobby, developed into the idea of bringing vintage fairs and events, to newly regenerated areas of South East London and Kent, where start-ups were flourishing.
Beginning at the Royal Arsenal in Woolwich, where the first fair attracted nearly 1000 visitors, Julie knew she was on to something. Events Management students have had the opportunity to get practical work experience at the fairs and fashion students have assisted with a vintage fashion show and photography.
Visitors to the fair now include stylists, vintage magazine editors, interior designers, historical re-enactors and artists. Traders are cherrypicked for quality and originality, offering an affordable mix of retro and vintage pieces, plus designer labels, and in addition there are a number of crafters’ and makers’ stalls.
The tide is turning against throwaway culture, and more people are recognizing that you can create your own individual clothing and homestyle using vintage elements, without being led by the tyranny of the High Street. Older items can be more durable, well-tailored, made of fine materials and more stylish and also provide us with a big dose of nostalgia.